How to start a children’s indoor playground business?
Now the economic is developing rapidly, with larger and larger cities, more and more high buildings, but fewer and fewer playmates. Parents are worried about their children's safety and dare not let them go out. Although there are many toys, the children are still lonely in their hearts. Children face competition in many aspects, intelligent development, physical development, mental cultivation, characteristic shape, none of them can be overlook, so kids shall not only play but shall also to learn. The children’s playground is not only a pure entertainment place, but also has remarkable educational effects. Various devices fully mobilize children's thinking ability and imagination and virtually help children improve their intelligence. Therefore, the development trend of children's playground will be better and better. So, what should Family entertainment center or children’s indoor play center business operators do to improve the profitability?
Look for excellent site
Is a prerequisite for the success of the business of Children’s indoor amusement park.
Generally speaking, big cities are highly competitive, and there are such entertainment center for children in many places. In addition, the rent of the venue is high and the flow is scattered, so the costs are much higher. The place with convenient transportation and dense flow of people is naturally an ideal place for the store site.
1.Location: look at the surrounding buildings to determine the internal configuration and scale of the children's indoor playground, and then consider starting from the traffic route, focusing on the traffic route, the frequency of vehicles and the carrying capacity.
2.Estimated per ca pita: many indoor play center are attached to large supermarkets and prosperous business areas. Such places tend to have a large flow of people and improve brand awareness rapidly. Other factors, such as local consumption level and the proportion of children in the population, need to be taken into account.
Choose proper playground equipment
Ensuring the quality of children's playground equipment is the most basic, and the price of equipment is the second, and quality is the life of equipment. Only high-quality amusement products can gain a firm foothold in the industry market, and there will be countless repeat customers. Before choosing, first understand the quality value of the equipment, and then measure whether these indoor playground equipment is worth buying.
In addition, some analog game machines and similar products, such as rocking riders for children, dance game machines and other electronic game machines loved by children, are placed before the entrance of the play center, to attract kids to come and play. At the same time, it can also bring optimistic benefits to the whole playground park and drive the people to the indoor children's Park. Up to now, the mature indoor children's parks in China are equipped with different types of peripheral products for children to choose to play, and most of these things do not need us to manage and directly use coins.
3. Equipment update
Shall keep the equipment of the indoor park to be novel.
The games like gun and conon and the old style indoor playground with frame , is slowly fading out of people's sight. Today, most operators choose open style of the indoor playground and some games for children to DIY, such as building blocks, paintings. They are loved by children and have strong play value. The novel products determine your overall competitiveness under the same conditions, Maybe your business is good when there’s no competitor around you. If you have another competitor, your benefits will be greatly reduced.
4. Learn to catch the player of the children’s park
If you want to better manage your children’s park well, you must first learn to grasp the audience group of the park - children. Children are particularly sensitive to play equipment with bright colors and strange shapes of animals and plants. Devices with strong interaction and triggering are more popular with them. Novel appearance, colorful lights, wonderful music and strange shapes will certainly attract many children to stop. Each kind of children's toys has different age stages suitable for play, so when purchasing, we must think well, make a comprehensive prediction and matching, pursue the overall atmosphere and novelty, and give children and parents a good impression. The design of the project and the matching of equipment are more important, which will also directly determine the income of the investment.
5. Find the right play equipment manufacturer
Safety should be considered first, followed by interest and color. A good play equipment manufacturer should not only have formal qualification, but also have a certain development scale and many years of experience. Investors should choose formally registered playground equipment manufacturers, qualified enterprises and products to ensure that quality and after-sales are guaranteed.
Secondly, we must first go to the factory to see its operation status and site scale, and then the production reputation, delivery and after-sales service quality of the playground manufacturer, and then choose carefully.
6. Correct business operation
It is the guarantee of profit
To make advertisement before opening is essential. Leaflets can be distributed around the community to let people nearby know the content, price and hotline of the service. During the business period, you can choose a special time period in the evening or weekend. You can try to set up some parents' early education knowledge training courses free of charge to make parents aware of the importance of early education, how to protect young children, how to develop children's intelligence and exercise children's physical ability.
After the play center has been operating for a period of time, there will be some frequent customers. At this time, the operator can encourage them to apply for membership cards and give them certain discounts. In addition, you can also regularly organize some small activities, such as birthday parties or held together with nearby kindergartens, which are good ways to improve popularity and increase tourists.
7.We must have our own characteristics
If a good children’s entertainment center wants to operate continuously for a long time, it must have its own characteristics, have keen insight into the market and understand what are popular in the current market. At present, there are more and more indoor playground of the same type in the market. If site operators want to stand out, the park must have its own characteristics and highlight personalization.