Experts pointed out that the amusement industry bigger and stronger, shall innovation, national original equipment manufacturing into
Core tips
Yesterday afternoon, the second session of the China Development Forum held in amusement industry. Amusement industry in our country's development, although only just 20 years time, but has established a solid industrial base, a huge potential market to face the future, China's amusement industry to gain the initiative in global competition? Experts say, the scientific and technological innovation, national original equipment manufacturing being integrated into the play, in order to promote the industry bigger and stronger. Municipal Committee, Publicity Minister Qiu Shuhong, Vice Mayor Feng Yurong participants.

Equipment from the "face" to the "heart" multi-surname "foreign"

Amusement game manufacturers in China are still mostly based foundry, with the proportion of proprietary products is only 20%.

"Into the video game hall or playground, we find that the screen is flashing mostly blond hair and white skin of the foreign cartoon image of the game content is derived mostly from abroad, anime, and even amusement game text also identified other than the text-based, Chinese hard to find the trace elements, which can not help but sigh. "Ministry of Culture Market Zhang Xinjian, deputy director of the forum, said China's Play equipment from the" face "to the" heart "more name of "foreign" people feeling.
Zhang Xinjian said that although China has now emerged in a number of R & D capabilities of certain manufacturers, but overall, our amusement game manufacturers are still mostly based foundry, with the proportion of proprietary products only 20%, the lack of internationally-known "Chinese brand." Institute of Microelectronics, Chinese Academy of Sciences researcher Chengya Qi said, DSP (digital signal processor) for the amusement device has provided a broad space for development, but through research Zhongshan game entertainment equipment manufacturing companies found that this industry is mainly used in audio DSP products, video signal processing , currently the main use of the United States TI's chips, the second development is weak, other than the purchase of more software-based, enterprise products to be more value-added depth development.
In addition to the equipment manufacturers 'hardware' of the core technology from abroad most needed, the product content in the game that the "software", game providers into the "monotony" of the cycle. Mouse cartoon, general manager of Guangdong Aerospace Zheng Shuai said that the current type of online game market products relatively simple, homogeneous more serious. "Leaving aside the design strength of the gap between concepts and techniques aside, the local game, especially online games in Europe and America still mired in the online games, online games are Japan and South Korea to lay the bloody violence, magical Fairy pattern of mainstream online games. This' mainstream online games' stereotypes not only affect and restrict the local game development, it also hinders the formation of local game features its own style. "Shuai Zheng said the local game is more extensive and profound Chinese culture to make a fuss, from the ancient myth Romance of the story to modern legend, was moved into the game again and again, however, the scene of repeated and familiar tasks background stories, so many players to the gradual loss of freshness.
 

Play equipmentto adhere to independent innovation

In the independent research on the road, to create for the brand development of the industry to meet actual market demand.
Zhongshan Municipal Culture, Radio, Press and Publications Bureau Zheng Jisi said that innovation is the original game and the nation's entertainment industry source of life, but after years of development is still not satisfactory. One of the reasons there is lack of business sense, but not with the policy to open the. In the absence of a relaxed environment, "there is no clear future business expectations, lack of confidence in long-term development, it is inevitable short-sighted, the lack of long-term strategic planning, not a large investment in technology development and innovation on the content."
How to make Play equipment with a more "national originality"? China Association of Amusement Parks and Attractions, vice president of the Beijing real Bijian Bin, general manager of Polaris Amusement Equipment Co., said in independent research and development on the road, to create for the brand development of the industry to meet actual market demand. He believes that the development model in two ways. "First, the production company sent all kinds of technical personnel to visit all over the world, through the rotation of the product accompanied by thrilling amusement industry, security attached to stimulus features such as the terrorist mouth fun experience, resulting from creative inspiration, then inspiration and wisdom with with the development of new products. Second, technology transfer and technical cooperation combined. "
Bi Jianbin in real Bora company's development, for example, from 1990, companies in the world with industry for technical cooperation and technology transfer. After five long years of negotiations, in 1995 the company successfully introduced five products from the United States, then from Japan, Switzerland, Germany, the Netherlands and Italy, have introduced advanced equipment and technology. Presence of some foreign companies specialized engineering and technical personnel to implement Bora trainers, transport technology, by absorbing international advanced technologies and concepts, through technical cooperation, the water company's technology products has improved, developed a number of high-tech amusement products. "Foreign amusement industry too early and mature, we learn that they must have a process, but ultimately rely on corporate self-improvement, self development, improve the core competitiveness." Bi Jianbin said.
Zheng Shuai said, made the game less reflect the national spirit, to the nation's complex for the identification is worth exploring. However, these games will eventually achieve the desired objectives, the key depends on the acceptance of young people, so the online content of the product innovation to emphasize the educational function of the game can not weaken the game itself but also entertaining. Aerospace Animation Co., Ltd. Guangdong mouse designed "space mouse" was recognized by the market, because it has a trendy and unique scientific and technological knowledge of popular culture gene, and there are advanced "space fever" for support. "Animation industry and animation industry is one of the game, people have the same audience. Both into each other either in parallel can also be cross-cutting, the two can use their own advantages, mutual cooperation, in the entertainment industry in creating a win-win." Zheng handsome that good science fiction should be original works of animation, sci-fi game to provide a good female parent.